Work Reassigned

I’m Antonio Urbina Jr.

I build it, and I’m who you talk to. Work Reassigned is my AI and simple-systems business for owners.

Antonio Urbina Jr., smiling, in a dark overshirt and cap.
Antonio Urbina Jr.

Where I come from.

Lettering brushes and open cans of enamel paint in turquoise, navy, yellow and red on a worn workbench.

I spent more than 20 years building enterprise systems, at Booz Allen, Zebra Technologies and Norwegian Cruise Line Holdings. Big companies have whole departments to work out which tasks a system should take over.

Owners of small businesses have themselves. So I took the same discipline and made it fit on one page: the Reassignment Map. Every task in your week gets labeled Keep, Hand off or Drop, and only the hand-offs get built.

I am based in Hollywood, Florida, and I work with owners anywhere. Trabajo en inglés y en español.

How I work.

  1. Start with the owner’s week, not with tools.
  2. Build only what the map says to build.
  3. A person approves anything that leaves the business.
  4. Plain English over jargon. Show the work instead of claiming it.
  5. You talk to the person who builds it.

Recent builds.

  • A conference event app

    Registration, payments, seating, check-in and a live attendee app, in one system.

    $77K+ in registrations handled

  • A customer portal

    Built for a distributor, so customers can help themselves.

    Built

  • A QuickBooks estimating workflow

    Built for a specialty installer, to turn job details into estimates.

    Rolling out

Described without client names. Each one stays private until the client agrees to be named.

Start with twenty minutes.

We will look at where your week goes and whether one of these fits. If none does, I will tell you.

Book a free 20-minute fit callor take the fit check first

Never left behind.

A glass shop door with a turquoise frame, propped open onto a sunny sidewalk with palm shadows.