Work Reassigned

Keep the work that needs you. Hand off the rest.

Never left behind.

Work Reassigned sorts an owner’s week into three columns, then builds the hand-offs with AI and simple systems. You stay the owner.

Take the 3-question fit checkor book a free 20-minute call

A sample week. Tap a column to move a task.
TaskKeepHand offDrop
Answering the same customer questions
Writing quotes from job notes
Calling your best client back
Booking and rescheduling appointments
Deciding what to charge
Following up after every job
The weekly report nobody reads
This week241

4 tasks to hand off. That is where a build starts.

Everything still waits on you.

A small-business desk at closing time, covered in paperwork, sticky notes and a half-closed laptop.
  • Every answer, every quote and every approval routes through your desk.
  • Your team asks before acting, because the way it is done lives in your head.
  • You bought the AI tools. They sit there, and the work still lands on you.
  • You can see other owners handing work off. You do not have the time to become the person who figures it out.

The pile does not hold still.

Each week you put it off, the same tasks come back and you do them again by hand. The tools keep changing. The advice keeps getting louder. The distance between owners who have handed work off and owners who have not keeps growing.

Waiting is not neutral. It is a decision to keep doing all of it yourself.

You do not need to become an AI expert. You need someone to sort the work with you and build what gets handed off.

The Reassignment Map: three columns for your whole week.

Every task you do goes in one column. Then we build only what is in the middle one.

  1. Keep

    Work that needs your judgment, your relationships or your name. It stays with you.

    • Calling your best client back
    • Deciding what to charge
  2. Hand off

    Work AI or a simple system can do, with a person approving anything that leaves the business. This is the only column that gets built.

    • Answering the same customer questions
    • Writing quotes from job notes
    • Booking and rescheduling appointments
    • Following up after every job
  3. Drop

    Work nobody should be doing. It comes off the list.

    • The weekly report nobody reads
  • We start with your week, not with tools.
  • A person approves anything that leaves the business.
  • You talk to the person who builds it.
Antonio Urbina Jr., smiling, in a dark overshirt and cap.
Antonio Urbina Jr.

I’m Antonio. I build it, and I’m who you talk to.

I spent more than 20 years building enterprise systems at Booz Allen, Zebra Technologies and Norwegian Cruise Line Holdings. Work Reassigned brings that to owners of small businesses, in English and Spanish, from Hollywood, Florida.

Recent builds

  • A conference event app

    Registration, payments, seating, check-in and a live attendee app, in one system.

    $77K+ in registrations handled

  • A customer portal

    Built for a distributor, so customers can help themselves.

    Built

  • A QuickBooks estimating workflow

    Built for a specialty installer, to turn job details into estimates.

    Rolling out

Builds are described without client names. Each one stays private until the client agrees to be named.

More about Antonio

Three questions tell us where to start.

Take the fit check

  1. Readiness. How clear are you on what should leave your desk?
  2. How you learn. On your own, with your team, or one on one?
  3. Investment. What makes sense to put in right now?

Five ways to work together, smallest first.

Offers and prices
OfferWhat it isPrice
The Reassignment MapResource A worksheet for sorting your own week into Keep, Hand off and Drop. $49worksheet
Reassign Your WeekWorkshop A working session where your team maps its own week together. from $2,500virtual, or from $4,000 in person
Reassignment SessionConsulting Ninety minutes, one on one, mapping your week with me. $75090 minutes, credited to a build
Then we build it
Side-by-Side monthlyDone with you A live working session every week, building your hand-offs together, with Slack support between sessions. from $3,500a month
Done-for-you buildDone for you I build the hand-offs from your map and bring them to you working. Custom quotescoped on a call

Start anywhere. Each one leads to the next, and the session fee is credited to a build. Not sure which fits? The fit check picks one.

Talks that start with “Intro to”.

For conferences, associations and teams. Each talk introduces one idea in plain English and shows it working.

See the talks

Questions owners ask first.

Who is Work Reassigned for?

Owners of small businesses, roughly 2 to 50 people, who are still the bottleneck in their own company. Professional services, trades, creative studios, accounting and bookkeeping firms, and event teams are typical.

Do I need to know anything about AI?

No. We start with your week, not with tools. You bring the list of what you do. I bring the three columns and the building.

What happens on the fit call?

It is 20 minutes and free. We look at where your week goes and whether one of the offers fits. If none does, I will tell you.

Who will I be working with?

Me, Antonio. You talk to the person who builds it.

Will AI send things to my customers on its own?

No. A person approves anything that leaves the business.

What does it cost?

The Reassignment Map worksheet is $49. A Reassignment Session is $750 and is credited to a build. Workshops start at $2,500 virtual and $4,000 in person. Side-by-Side monthly starts at $3,500 a month. A done-for-you build gets a custom quote, scoped on a call.

How long does a build take?

Side-by-Side monthly runs month to month, with a live working session every week. A done-for-you build is scoped on a call, after your map shows what needs building.

Which tools will you use?

That gets decided after the map, not before. We start with your week, not with tools.

Do you work in Spanish?

Sí. I work in English and Spanish.

Where are you based?

Hollywood, Florida. I work remotely with owners anywhere, and workshops can be virtual or in person.

Start with twenty minutes.

We will look at where your week goes and whether one of these fits. If none does, I will tell you.

Book a free 20-minute fit callor take the fit check first

Never left behind.

A glass shop door with a turquoise frame, propped open onto a sunny sidewalk with palm shadows.